Strategic communications management : making public relations work /
White, Jon.
Strategic communications management : making public relations work / Jon White, Laura Mazur. - [London] : Economist Intelligence Unit ; Reading, Mass. : Wokingham, England ; Addison-Wesley Pub., c1995. - xvi, 277 p. ; 24 cm. - The EIU series .
NM Glova (Recommending faculty) AY2016-2017
Includes bibliographical references (p. 269-271) and index.
020159376
94037011
Corporations--Public relations.
Communication in management.
Corporate image.
Corporations--Public relations--Case studies.
Communication planning--SPCM 113
HD59 / .W45 1995
659.2
Strategic communications management : making public relations work / Jon White, Laura Mazur. - [London] : Economist Intelligence Unit ; Reading, Mass. : Wokingham, England ; Addison-Wesley Pub., c1995. - xvi, 277 p. ; 24 cm. - The EIU series .
NM Glova (Recommending faculty) AY2016-2017
Includes bibliographical references (p. 269-271) and index.
020159376
94037011
Corporations--Public relations.
Communication in management.
Corporate image.
Corporations--Public relations--Case studies.
Communication planning--SPCM 113
HD59 / .W45 1995
659.2