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Formulation, implementation, and control of competitive strategy /

Pearce, John A.

Formulation, implementation, and control of competitive strategy / John A. Pearce II, Richard B. Robinson, Jr. - 5th ed. - Burr Ridge, Ill. : Irwin, 1994. - xxiii, 418 p. : ill. ; 23 cm.

Includes bibliographical references and index.

ISBN: 0256126348

Subjects--Topical Terms:
Strategic planning.
Strategic planning--Case studies.

Index Terms--Curriculum Objective:
Enterprise Management --MGT142,

LC Class. No.: HD30.28 / .P3385 1994

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