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Business research methods /

Zikmund, William G.

Business research methods / William G. Zikmund. - 5th ed. - Fort Worth : Dryden, c1997. - xxi, 829 p. : ill. ; 24 cm. - Dryden Press series in management. .

Includes bibliographical references (p. 752-762) and index.

ISBN: 0030184320

Subjects--Topical Terms:
Management--Research.
Business--Research.

Index Terms--Curriculum Objective:
Master in Management

LC Class. No.: HD30.4 / .Z54 1997

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