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Global marketing /

Gillespie, Kate.

Global marketing / Kate Gillespie, H. David Hennessey. - 3rd ed. - Australia ; Mason, OH : South-Western Cengage Learning, c2011. - xxiv, 576 p. : ill. ; 27 cm.

Includes bibliographical references (p. 531-553) and indexes.

ISBN: 9781439039434 1439039437

Subjects--Topical Terms:
Export marketing.
Export marketing--Management.

LC Class. No.: HF1416 / .G54 2011

Dewey Class. No.: 658.84

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