Business marketing strategy : concepts and applications /
Rangan, V. Kasturi.
Business marketing strategy : concepts and applications / V. Kasturi Rangan, Benson P. Shapiro, Rowland T. Moriarity, Jr. - Chicago : Irwin, c1995. - xiii, 354 p. : ill. ; 24 cm. - Irwin series in marketing .
Includes bibliographical references and index.
0256169101
94022562
Marketing--Management.
Product management.
Industrial marketing--Management.
Marketing--Management--Case studies.
HF5415.13 / .R269 1995
658.8/02
Business marketing strategy : concepts and applications / V. Kasturi Rangan, Benson P. Shapiro, Rowland T. Moriarity, Jr. - Chicago : Irwin, c1995. - xiii, 354 p. : ill. ; 24 cm. - Irwin series in marketing .
Includes bibliographical references and index.
0256169101
94022562
Marketing--Management.
Product management.
Industrial marketing--Management.
Marketing--Management--Case studies.
HF5415.13 / .R269 1995
658.8/02