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The successful marketing plan : a disciplined and comprehensive approach /

Hiebing, Roman G.

The successful marketing plan : a disciplined and comprehensive approach / Roman G. Hiebing, Jr., Scott W. Cooper. - 2nd ed. - Lincolnwood, Ill. : NTC Business Books, c1997. - xxxiv, 510 p. : ill. ; 28 cm.

Includes index.

ISBN: 0844232025 0844232033 (pbk.)

Subjects--Topical Terms:
Marketing--Planning.

Index Terms--Curriculum Objective:
Master in Management

LC Class. No.: HF5415.13 / .H523 1997

Dewey Class. No.: 658.8/02

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