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Hands-on social marketing : a step-by-step guide /

Weinreich, Nedra Kline.

Hands-on social marketing : a step-by-step guide / Nedra Kline Weinreich. - Thousand Oaks, Calif. : Sage Publications, c1999. - x, 262 p. ; 29 cm.

Includes bibliographical references (p. 223-240) and index.

ISBN: 0761908668 (hardcover : acid-free paper) 0761908676 (pbk. : acid-free paper)

Subjects--Topical Terms:
Social marketing.

Index Terms--Curriculum Objective:
SOM1

LC Class. No.: HF5414 / .W44 1999

Dewey Class. No.: 658.8

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