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Marketing : best practices /

Marketing : best practices / Michael R. Czinkota ... [et al.]. - Fort Worth ; Dryden, c2000. - xxvii, 657 p. : ill. ; 29 cm. - Dryden Press series in marketing .

Includes bibliographical references and indexes.

ISBN: 0030211093

Subjects--Topical Terms:
Marketing.

Index Terms--Curriculum Objective:
Master in Management

LC Class. No.: HF5415 / .M297453 2000

Dewey Class. No.: 658.8

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