Marketing in the not-for-profit sector /

Evans, Margaret Kinnell.

Marketing in the not-for-profit sector / Margaret Kinnell and Jennifer MacDougall. - Oxford ; Boston : Butterworth-Heinemann, 1997. - vii, 242 p. ; 24 cm. - The marketing series. Professional development . - Marketing series (London, England) ; Professional development. .

"Published on behalf of the Institute of Marketing."

Includes bibliographical references (p. 233-236) and index.

0750622342


Nonprofit organizations--Marketing.


SOM1

HF5415 / .K5228 1997

658.8
 
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