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Quantitative analysis in marketing management /

Moutinho, Luiz.

Quantitative analysis in marketing management / Luiz Moutinho, Mark Goode, and Fiona Davies. - Chichester ; New York : John Wiley & Sons, c1998 (1999 printing) - x, 331 p : ill. ; 23 cm.

Includes bibliographical references and index.

ISBN: 0471963399 (cloth : alk. paper) 0471964301 (pbk. : alk. paper)

Subjects--Topical Terms:
Marketing--Management--Statistical methods.
Marketing--Management--Mathematical models.

Index Terms--Curriculum Objective:
Master in Management

LC Class. No.: HF5415.13 / .M695 1998

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