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Fast track marketing : implementing innovative tactics in the global marketplace /

Hathaway-Bates, John.

Fast track marketing : implementing innovative tactics in the global marketplace / John Hathaway-Bates. - New York : Van Nostrand Reinhold, c1993. - 330 p. : ill. ; 24 cm.

Originally published: Tactics. Long Beach, Calif. : Nerthus Publications, 1987.

ISBN: 0442015127

LCCN: 93017993 //r97

Subjects--Topical Terms:
Marketing--Planning.
Marketing--Management.

LC Class. No.: HF5415.13 / .H367 1993

Dewey Class. No.: 658.8/02

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