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Study guide marketing : concepts and strategies /

Pride, William M.

Study guide marketing : concepts and strategies / William M. Pride, O.C. Ferrell. - 12 ed. - Boston : Houghton Mifflin, c2003. - v, 294 p. : ; 28 cm.

ISBN: 061819245X

Subjects--Topical Terms:
Marketing--Problems, exercises, etc.

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