Introduction to marketing communication : an integrated approach /
Burnett, John, 1944-
Introduction to marketing communication : an integrated approach / Introduction to marketing communications Marketing communications John Burnett, Sandra Moriarty. - Upper Saddle River, N.J. : Prentice Hall, c2000. - 1 v. (various pagings) : ill. (some col.) ; 27 cm.
Includes bibliographical references and index.
0132690853 9814035742
Communication in marketing.
Advertising campaigns.
Management Communication and Information, --M205
HF5415.123 / .B87 1998
658.8
Introduction to marketing communication : an integrated approach / Introduction to marketing communications Marketing communications John Burnett, Sandra Moriarty. - Upper Saddle River, N.J. : Prentice Hall, c2000. - 1 v. (various pagings) : ill. (some col.) ; 27 cm.
Includes bibliographical references and index.
0132690853 9814035742
Communication in marketing.
Advertising campaigns.
Management Communication and Information, --M205
HF5415.123 / .B87 1998
658.8