The meaning and source of marketing theory /
Halbert, Michael.
The meaning and source of marketing theory / Michael Halbert - New York : McGraw-Hill, c1965. - xxx, 330 p. : ; 23 cm.
Includes bibliographical references and index.
Marketing theory.
Marketing Science.
The meaning and source of marketing theory / Michael Halbert - New York : McGraw-Hill, c1965. - xxx, 330 p. : ; 23 cm.
Includes bibliographical references and index.
Marketing theory.
Marketing Science.