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Marketing /

Grewal, Dhruv.

Marketing / M : marketing Dhruv Grewal, Michael Levy. - 2nd ed. - New York : McGraw Hill/Irwin, c2011. - x, 422 p. : ill. ; 28 cm.

Includes bibliographical references and index.

ISBN: 9780077386436 0077386434 9780073404875 007340487X

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .G6753 2011

Dewey Class. No.: 658.8

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