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MKTG4 /

Lamb, Charles W.

MKTG4 / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel. - 4th ed. - Mason, OH : South-Western, Cengage Learning, 2011. - p. cm.

ISBN: 9780538468244 (student ed.) 0538468246 9780324586527 (instructor edition pkg) 9780324586497 (ie bk. only)

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