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Marketing /

Lamb, Charles W.

Marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel. - 6th ed. - Cincinnati, Ohio : South-Western, c2002. - 751 p. : col. ill. ; 29 cm. + 1 computer optical disc (4 3/4 in.)

Include bibliographical references and indexes.

ISBN: 0324068611 (acid-free paper)

Subjects--Topical Terms:
Marketing.
Marketing--Management.

LC Class. No.: HF5415 / .L2624 2002

Dewey Class. No.: 658.8

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