Consumer behavior and marketing action /
Assael, Henry.
Consumer behavior and marketing action / Henry Assael. - 4th ed. - Cincinnati, Ohio : South-Western College Pub., c1992. - 1 v. (various pagings) : ill. (some col.) ; 24 cm.
Includes bibliographical references and indexes.
0534930883
94030946
Consumer behavior.
Motivational research (Marketing)
HF5415.3 / .A83 1995
658.8/342
Consumer behavior and marketing action / Henry Assael. - 4th ed. - Cincinnati, Ohio : South-Western College Pub., c1992. - 1 v. (various pagings) : ill. (some col.) ; 24 cm.
Includes bibliographical references and indexes.
0534930883
94030946
Consumer behavior.
Motivational research (Marketing)
HF5415.3 / .A83 1995
658.8/342