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Cases in consumer behavior /

DeBruicker, Stewart.

Cases in consumer behavior / F. Stewart Debruicker, John A. Quelch, Scott Ward. - 2nd ed. - Englewood Cliffs, N.J. : Prentice-Hall, c1986. - xii, 345 p. : ill. ; 24 cm.

Includes bibliographical references.

ISBN: 013118332X

Subjects--Topical Terms:
Consumers--Case studies.
Marketing research--Case studies.
Motivation research (Marketing)--Case studies.

Index Terms--Curriculum Objective:
Master in Management

LC Class. No.: HF5415.3 / .D42 1986

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