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Customer behavior : consumer behavior & beyond /

Sheth, Jagdish N.

Customer behavior : consumer behavior & beyond / Jagdish N. Sheth, Banwari Mittal, Bruce Newman. - Fort Worth, TX : Dryden Press, 1999. - 1 v. (various pagings) : col. ill. ; 26 cm.

Includes bibliographical references and indexes.

ISBN: 003098016X (pbk.)

Subjects--Topical Terms:
Consumer behavior.
Consumers' preferences.
Consumer satisfaction.
Marketing.

Index Terms--Curriculum Objective:
Master in Management

LC Class. No.: HF5415.32 / .S54 1999

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