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Marketing research : an aid to decision making /

Shao, Alan T.

Marketing research : an aid to decision making / Alan T. Shao. - 1st ed. - Cincinnati, OH : South-Western College, c1999. - xix, 597 p. : ill. ; 28 cm.

ISBN: 0538881925

Subjects--Topical Terms:
Marketing research.

Index Terms--Curriculum Objective:
Master in Management

LC Class. No.: HF5415.2 / .S469 1998

Dewey Class. No.: 658.8/3

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