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Marketing research /

Lehmann, Donald R.

Marketing research / Donald R. Lehmann, Sunil Gupta, Joel H. Steckel. - Reading, MA : Addison-Wesley, c1998. - xx, 780 p. : ill. ; 25 cm.

Includes bibliographical references and indexes.

ISBN: 0321014162 (hardcover)

LCCN: 97034741

Subjects--Topical Terms:
Marketing research.

LC Class. No.: HF5415.2 / .L3883 1998

Dewey Class. No.: 658.8/3

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