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The relationship-based enterprise: powering business success through customer relationship management /

McKenzie, Ray, 1946-

The relationship-based enterprise: powering business success through customer relationship management / Ray McKenzie,1946- - Toronto : McGraw-Hill, c2001. - xiv, 368 p. : ill. ; 24 cm.

Includes bibliographical references and index.

ISBN: 0070860815

Subjects--Topical Terms:
Customer relations.

Index Terms--Curriculum Objective:
Supply Chain Management --MGT191,

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