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Qualitative market research : a comprehensive guide /

Mariampolski, Hy.

Qualitative market research : a comprehensive guide / Hy Mariampolski. - Thousand Oaks : Sage Publications, 2001. - xiii, 312 p. ; 24 cm.

Includes bibliographical references (p. [297]-303) and index.

ISBN: 0761969446 (c) 0761969454 (p)

Subjects--Topical Terms:
Marketing research.
Qualitative research.

Index Terms--Curriculum Objective:
Master in Management

LC Class. No.: HF5415.2 / .M3167 2001

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