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Promotional decisions using mathematical models.

Promotional decisions using mathematical models. Prepared under the direction of Patrick J. Robinson. Contributing authors: James C. Becknell, Jr. [and others] - Boston, Allyn and Bacon [1967] - xvi, 330 p. illus. 24 cm. - Marketing Science Institute. Series of books .

Includes bibliographies.

LCCN: 67028727

Subjects--Topical Terms:
Sales promotion--Mathematical models.

LC Class. No.: HF5438 / .P78

Dewey Class. No.: 658.8/2/0182

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