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Marketing management : analysis, planning, implementation, and control /

Kotler, Philip.

Marketing management : analysis, planning, implementation, and control / Philip Kotler. - 9th ed. - Upper Saddle River, NJ : Prentice Hall, c1997. - 1 v. (various pagings) : ill. (chiefly col.), maps ; 27 cm. - The Prentice-Hall international series in marketing .

Includes bibliographical references and indexes.

ISBN: 0132435101 (case) 0132613638

Subjects--Topical Terms:
Marketing--Management.

Index Terms--Curriculum Objective:
Master in Management

LC Class. No.: HF5415.13 / .K64 1997

Dewey Class. No.: 658.8

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