Find your next : using the business genome approach to find your company's next competitive edge /

Kates, Andrea.

Find your next : using the business genome approach to find your company's next competitive edge / by Andrea Kates. - New York : McGraw-Hill, c2012. - xxvii, 226 p. : ill. ; 24 cm.

Includes bibliographical references and index.

The business genome: the key to next -- A new outlook for business -- The find your next process -- Products and services -- Customer impact -- Talent, leadership, and culture -- Process design -- Secret sauce -- Trendability.

9780071778527 (alk. paper) 0071778527 (alk. paper)

The Asia Foundation. Gift


New products.
Diffusion of innovations.
Strategic alliances (Business)
Strategic planning.

658.4/012
 
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