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Advertising procedure.

Kleppner, Otto, 1899-

Advertising procedure. - 5th ed. - Englewood Cliffs, N.J., Prentice-Hall [1966] - xvii, 619 p. illus., col. plate. 26 cm.

Includes bibliographies.

LCCN: 66013837

Subjects--Topical Terms:
Advertising.

LC Class. No.: HF5823 / .K45 1966

Dewey Class. No.: 659.1

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