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Advertising : a framework /

Lane, W. Ronald, 1940-

Advertising : a framework / W. Ronald Lane, J. Thomas Russell. - 1st ed. - Upper Saddle River, N.J. : Prentice Hall, c2001. - xviii, 378 p. : ill. ; 23 cm.

Includes bibliographical references and index.

ISBN: 0130852201 (pbk.)

Subjects--Topical Terms:
Advertising.

Dewey Class. No.: 659.1

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