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The new positioning : the latest on the world's #1 business strategy /

Trout, Jack.

The new positioning : the latest on the world's #1 business strategy / Jack Trout with Steve Rivkin. - New York : McGraw-Hill, 1996. - xi, 173 p. ; 24 cm.

Sequel to: Positioning / Al Ries and Jack Trout. c1986. Includes index.

ISBN: 0070652910

Subjects--Topical Terms:
Positioning (Advertising)

Index Terms--Curriculum Objective:
SOM1

LC Class. No.: HF5827.2 / .T76 1996

Dewey Class. No.: 659.1/11

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