Financial services marketing /
Leeuwenburg, Patsy, 1948-
Financial services marketing / Patsy Leeuwenburg. - Atlanta : LOMA, c2005. - xix, 398 p. : ill. ; 26 cm.
Includes bibliographical references and index.
1579742130
Financial services industry--Marketing.
Financial institutions--Marketing.
Marketing.
HG173 / .L38 2005
Financial services marketing / Patsy Leeuwenburg. - Atlanta : LOMA, c2005. - xix, 398 p. : ill. ; 26 cm.
Includes bibliographical references and index.
1579742130
Financial services industry--Marketing.
Financial institutions--Marketing.
Marketing.
HG173 / .L38 2005