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Public relations : the profession and the practice /

Baskin, Otis W.

Public relations : the profession and the practice / Otis Baskin, Craig Aronoff, Dan Lattimore. - 4th ed. - Madison, WI : Brown & Benchmark Publishers, c1997. - xv, 508 p. : ill. ; 24 cm.

Includes bibliographical references and index.

ISBN: 0697201228

Subjects--Topical Terms:
Public relations.
Public relations--United States.

Index Terms--Curriculum Objective:
Media: History, Development and Theories ---MEDA101

LC Class. No.: HM263 / .B345 1997

Dewey Class. No.: 659.2

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