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Consumer behavior /

Mowen, John C.

Consumer behavior / John C. Mowen. - 5th ed. - Englewood Cliffs, N.J. : Prentice-Hall, c1995. - xvii, 862, G22, I-17 p. : ill. (some col.) ; 26 cm.

Includes bibliographical references and indexes.

ISBN: 0133209873

Subjects--Topical Terms:
Consumer behavior.
Consumers--United States.

Index Terms--Curriculum Objective:
SOM1

LC Class. No.: HF5415.32 / .M68 1995

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