Public-sector marketing : a guide for practitioners /
Coffman, Larry L.
Public-sector marketing : a guide for practitioners / Larry L. Coffman. - New York : Wiley, c1986. - xxi, 191 p. : ill. ; 24 cm. - Wiley series on business strategy . - Wiley series on business strategy. .
Includes index.
Bibliography: p. 182-184.
0471011614
Government marketing.
Marketing de l'?Etat.
JF1525.M37 / C64 1986
350.81/9
Public-sector marketing : a guide for practitioners / Larry L. Coffman. - New York : Wiley, c1986. - xxi, 191 p. : ill. ; 24 cm. - Wiley series on business strategy . - Wiley series on business strategy. .
Includes index.
Bibliography: p. 182-184.
0471011614
Government marketing.
Marketing de l'?Etat.
JF1525.M37 / C64 1986
350.81/9