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Fundamentals of marketing management : a course pack in BA 232 /

Ilano, Arturo M.

Fundamentals of marketing management : a course pack in BA 232 / Arturo M. Ilano. - Diliman, Quezon City : College of Business Administration, University of the Philippines-Diliman, c2000-2001. - various pagings : ill. ; 27 cm.

Subjects--Topical Terms:
Marketing--Management.
Marketing.

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