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Introduction to marketing management : a course syllabus in BA 170 /

Ilano, Arturo Benedicto M.

Introduction to marketing management : a course syllabus in BA 170 / Arturo Benedicto M. Ilano. - Diliman, Q.C. : College of Business Administration, University of the Philippines, 2001-2002. - iv, 352 p. : ill. ; 27 cm.

Subjects--Topical Terms:
Marketing--Management.

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