Introduction to mass communication : media literacy and culture /
Baran, Stanley J.
Introduction to mass communication : media literacy and culture / Stanley Baran. - Updated 6th ed. - New York : McGraw-Hill, 2011. - 1 v. (various pagings) : ill. (some col.) ; 28 cm.
Includes bibliographical references and index.
Laying the groundwork. Mass communication, culture, and media literacy -- The evolving mass communication process -- Media, media industries, and media audiences. Books -- Newspapers -- Magazines -- Film -- Radio, recording, and popular music -- Television, cable, and mobile video -- Video games -- The internet and the World Wide Web -- Supporting industries. Public relations -- Advertising -- Mass-mediated culture in the information age. Theories and effects of mass communication -- Media freedom, regulation, and ethics -- Global media.
9780077286408 (pbk. : alk. paper) 0077286405 (pbk. : alk. paper)
Mass media.
Mass media and culture.
Media literacy.
302.23
Introduction to mass communication : media literacy and culture / Stanley Baran. - Updated 6th ed. - New York : McGraw-Hill, 2011. - 1 v. (various pagings) : ill. (some col.) ; 28 cm.
Includes bibliographical references and index.
Laying the groundwork. Mass communication, culture, and media literacy -- The evolving mass communication process -- Media, media industries, and media audiences. Books -- Newspapers -- Magazines -- Film -- Radio, recording, and popular music -- Television, cable, and mobile video -- Video games -- The internet and the World Wide Web -- Supporting industries. Public relations -- Advertising -- Mass-mediated culture in the information age. Theories and effects of mass communication -- Media freedom, regulation, and ethics -- Global media.
9780077286408 (pbk. : alk. paper) 0077286405 (pbk. : alk. paper)
Mass media.
Mass media and culture.
Media literacy.
302.23