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Multicultural public relations : a social-interpretive approach /

Banks, Stephen P.

Multicultural public relations : a social-interpretive approach / Stephen P. Banks. - Thousand Oaks : Sage Publications, c1995. - x, 141 p. : ill. ; 23 cm. - Communicating effectively in multicultural contexts ; 4 .

Includes bibliographical references (p. 125-136) and index.

ISBN: 0803948409 (acid-free paper) 0803948417 (pbk. : acid-free paper)

Subjects--Topical Terms:
Public relations.
Intercultural communication.
Multiculturalism.

Index Terms--Curriculum Objective:
Master in Management

LC Class. No.: HM263 / .B323 1995

Dewey Class. No.: 659.2

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