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Sports & entertainment marketing /

Kaser, Ken,

Sports & entertainment marketing / Sports and entertainment marketing Kaser & Oelkers. - Fifth edition. - ix, 440 pages : color illustrations ; 29 cm

MS Salazar (Recommending faculty) AY2022-2023

Includes bibliographical references and index.

ISBN: 9780357124970

LCCN: 2022304712

Subjects--Topical Terms:
Sports--Marketing--Handbooks, manuals, etc.
Mass media--Marketing--Handbooks, manuals, etc.
Sports--Economic aspects--Handbooks, manuals, etc.
Mass media--Economic aspects--Handbooks, manuals, etc.
Sports administration--Handbooks, manuals, etc.
Sports--Marketing--Textbooks.
Mass media--Marketing--Textbooks.

Index Terms--Curriculum Objective: --PEd94--PEd190

LC Class. No.: GV716 / .K36 2022

Dewey Class. No.: 338.4/7796

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