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Parvanta, Claudia F.,

Health communication : strategies and skills for a new era / Claudia Parvanta, PhD (Professor, Director, Florida Prevention Research Center, College of Public Health, University of South Florida, Tampa, Florida), Sarah Bauerle Bass, PhD, MPH (Associate Professor, Director, Risk Communication Laboratory, Department of Social and Behavioral Sciences, College of Public Health, Temple University, Philadelphia, Pennsylvania). - xvii, 324 pages : illustrations ; 28 cm

NMGlova ( Recommending faculty) AY 2022-2023

Includes bibliographical references and index.

Your world, your health -- Communication 101 : what's health got to do with it? -- Getting it right : words, numbers, and meaning -- Health communication practice strategies and theories -- Creating meaningful health communication -- Media and communication channel selection and planning : the plot thickens -- Planning health communication interventions -- Implementation and evaluation -- Communication in the healthcare setting -- School health -- Workplace health.

ISBN: 9781284065879 (pbk.) 1284065871 (pbk.)

LCCN: 2018009707

Subjects--Topical Terms:
Health Communication
Health Education

Index Terms--Curriculum Objective:
Health Communication--COMM156

LC Class. No.: RA423.2 / .P37 2020

Dewey Class. No.: 362.101/4

National Library of Medicine Call No.: WA 590