The management and marketing of services /

Mudie, Peter.

The management and marketing of services / Peter Mudie and Angela Cottam. - Oxford ; Boston : Butterworth Heinemann, 1993. - xi, 269 p. : ill. ; 25 cm. - B H contemporary business series .

Includes bibliographical references and index.

0750607890


Service industries--Management.
Service industries--Marketing.


Marketing Management --M211,

HD9980.5 / .M83 1993

658
 
University of the Philippines Mindanao
The University Library, UP Mindanao, Mintal, Tugbok District, Davao City, Philippines
Email: library.upmindanao@up.edu.ph
Contact: (082)295-7025
Copyright @ 2022 | All Rights Reserved