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Commonsense direct marketing /

Bird, Drayton.

Commonsense direct marketing / Drayton Bird. - Fully rev., 3rd ed. - Lincolnwood, Ill. : NTC Business Books, 1994, c1993. - 373 p. : ill. ; 24 cm.

Includes index.

ISBN: 0844235431

Subjects--Topical Terms:
Direct marketing.

Index Terms--Curriculum Objective:
SOM1

LC Class. No.: HF5415.126 / .B57 1994

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