The power of industrial brands : an effective route to competitive advantage /
Hague, Paul N.
The power of industrial brands : an effective route to competitive advantage / Paul Hague and Peter Jackson. - London ; New York : McGraw-Hill, c1994. - xiii, 178 p. : ill. ; 23 cm. - McGraw-Hill marketing for professionals series . - McGraw-Hill marketing for professionals. .
Includes bibliographical references (p. [173]-174) and index.
007707839X
Industrial marketing--Management.
Brand name products--Marketing.
Product management.
Master in Management
HF5415.1263 / .H33 1994
The power of industrial brands : an effective route to competitive advantage / Paul Hague and Peter Jackson. - London ; New York : McGraw-Hill, c1994. - xiii, 178 p. : ill. ; 23 cm. - McGraw-Hill marketing for professionals series . - McGraw-Hill marketing for professionals. .
Includes bibliographical references (p. [173]-174) and index.
007707839X
Industrial marketing--Management.
Brand name products--Marketing.
Product management.
Master in Management
HF5415.1263 / .H33 1994