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Managing opportunity

Ferrell, Robert W.

Managing opportunity [by] Robert W. Ferrell. - [New York] American Management Association [1972] - ix, 230 p. 24 cm.

ISBN: 0814452817

LCCN: 77168772 //r84

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415.13 / .F47

Dewey Class. No.: 658.8

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