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Applications in basic marketing: clippings from the popular business Press /

Perreault, William D.

Applications in basic marketing: clippings from the popular business Press / William D. Perreault and E. Jerome McCarthy - 1998-1999 ed. - Boston, : Irwin/McGraw-Hill, c1999. - ix, 176 p. : ill. ; 25 cm.

ISBN: 0075610280

Subjects--Topical Terms:
Marketing.

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