Know your customer: using practical market research for profit /

Vogelaar, Donald M.

Know your customer: using practical market research for profit / Don Vogelaar - New York : Prentice-Hall, c1992. - ix, 211 p. : ill. ; 22 cm.

Includes bibliographical references.

0724812431


Marketing research.
Customer relations.
Profit.


Master in Management
 
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