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Qualitative methods for marketplace research /

Sayre, Shay.

Qualitative methods for marketplace research / Shay Sayre. - Thousand Oaks, Calif. : Sage, c2001. - xv, 255 p. : ill. ; 24 cm.

Includes bibliographical references (p. 241-247) and index.

ISBN: 0761922695 (hc : alk. paper) 0761922709 (pbk.)

Subjects--Topical Terms:
Marketing research--Methodology.

Index Terms--Curriculum Objective:
Master in Management

LC Class. No.: HF5415.2 / .S29 2001

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