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Qualitative marketing research /

Qualitative marketing research / David Carson ... [el al.] - London ; Thousand Oaks, Calif. : SAGE, 2001. - xii, 239 p. : ill. ; 24 cm.

Includes bibliographical references and index.

ISBN: 0761963650 0761963669 (PBK.)

Subjects--Topical Terms:
Qualitative research.
Marketing research.

Index Terms--Curriculum Objective:
Master in Management

LC Class. No.: HF5415.2 / .Q328 2001

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