A general theory of competition : resources, competences, productivity, economic growth /

Hunt, Shelby D.

A general theory of competition : resources, competences, productivity, economic growth / Shelby D. Hunt. - Thousand Oaks : Sage Publications, c2000. - xv, 303 p. : ill. ; 24 cm. - Marketing for a new century .

Includes bibliographical references (p. 261-283) and indexes.

0761917284 (acid-free paper) 0761917292 (pbk. : acid-free paper)


Competition.

Resource-advantage theory of competition.


BSABE

HB238 / .H86 2000
 
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