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Cases on marketing management in Philippine setting /

Cases on marketing management in Philippine setting / Ben Paul B. Gutierrez, editor. - Quezon City : University of the Philippines Press, c2002. - xiv, 411 p. : ill. ; 23 cm.

ISBN: 9715423671

Subjects--Topical Terms:
Marketing--Management--Case studies.--Philippines
Marketing.--Decision making--Case studies.--Philippines

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